Industry: Online Food Delivery
Role: UX/UI Designer
Platform: Android, iOS
Location: International
Project
Overview
Project Overview
In today's fast-paced world, the distinction between online and offline experiences is becoming increasingly blurred, prompting businesses to adapt to customer needs. People now prioritize convenience and choice, particularly regarding food. With their hectic lifestyles, many prefer to order food instead of cooking.
This shift has led to a significant demand for efficient food delivery options. However, while many individuals seek variety and convenience, they often struggle to find a service that offers the right combination of taste, convenience, and personalization.
In today's fast-paced world, the distinction between online and offline experiences is becoming increasingly blurred, prompting businesses to adapt to customer needs. People now prioritize convenience and choice, particularly regarding food. With their hectic lifestyles, many prefer to order food instead of cooking.
This shift has led to a significant demand for efficient food delivery options. However, while many individuals seek variety and convenience, they often struggle to find a service that offers the right combination of taste, convenience, and personalization.
The problem
The problem
Many students and working professionals often struggle with meal planning due to time constraints. While online food delivery services offer convenience, daily reliance on them can be expensive, repetitive, and unhealthy. Many turn to meal subscription services, but these often lack variety and do not accommodate personal dietary preferences, leaving individuals with limited options.
The solution
The solution
We are creating a personalized meal delivery service for busy students and professionals. Users can customize their meals based on dietary preferences and easily collaborate with favorite local restaurants. This service offers a diverse range of options, breaking the monotony of traditional food delivery, and provides a convenient way to enjoy meals without cooking.
Introduction
Introduction
OUR GOALS
OUR GOALS
OUR GOALS
Introducing the one stop solution for food delivery- YumFresh
Introducing the one stop solution for food delivery- YumFresh
YumFresh is a personalized meal delivery service that connects users with local restaurants and food providers, offering a wide range of customizable meal options. It caters to busy students and professionals who seek convenience, variety, and healthier choices without the need to cook. Users can choose from diverse meal plans tailored to their preferences and dietary needs, ensuring flexibility in their daily meals.
Save Time
We offer a hassle-free meal delivery service, ensuring reliable and timely meals delivered directly to your doorstep.
Save Time
We offer a hassle-free meal delivery service, ensuring reliable and timely meals delivered directly to your doorstep.
Save Time
We offer a hassle-free meal delivery service, ensuring reliable and timely meals delivered directly to your doorstep.
Save Time
We offer a hassle-free meal delivery service, ensuring reliable and timely meals delivered directly to your doorstep.
Customization
We provide a diverse range of meal options tailored to individual tastes and dietary needs, ensuring variety and personalization.
Customization
We provide a diverse range of meal options tailored to individual tastes and dietary needs, ensuring variety and personalization.
Customization
We provide a diverse range of meal options tailored to individual tastes and dietary needs, ensuring variety and personalization.
Customization
We provide a diverse range of meal options tailored to individual tastes and dietary needs, ensuring variety and personalization.
Convenience
With easy meal selection, scheduling, and payment, we streamline the food delivery process for a smoother experience.
Convenience
With easy meal selection, scheduling, and payment, we streamline the food delivery process for a smoother experience.
Convenience
With easy meal selection, scheduling, and payment, we streamline the food delivery process for a smoother experience.
Convenience
With easy meal selection, scheduling, and payment, we streamline the food delivery process for a smoother experience.
YumFresh aims to offer a convenient, customizable meal delivery service, bringing home-style meals to the doorstep.
YumFresh aims to offer a convenient, customizable meal delivery service, bringing home-style meals to the doorstep.
User Research
User Research
Identifying
research goals
Identifying research goals
We set research goals to understand the needs of students and working professionals using meal delivery services. By identifying their preferences and challenges related to variety, convenience, and flexibility, we could enhance user experience and satisfaction levels.
Understand User Preferences
Determining the meal preferences, dietary needs, and customization options that customers value most in a meal delivery service.
Understand User Preferences
Determining the meal preferences, dietary needs, and customization options that customers value most in a meal delivery service.
Understand User Preferences
Determining the meal preferences, dietary needs, and customization options that customers value most in a meal delivery service.
Understand User Preferences
Determining the meal preferences, dietary needs, and customization options that customers value most in a meal delivery service.
Evaluate User Painpoints
Identifying the challenges and frustrations that users face with food delivery or tiffin services, focusing on variety, convenience, and flexibility.
Evaluate User Painpoints
Identifying the challenges and frustrations that users face with food delivery or tiffin services, focusing on variety, convenience, and flexibility.
Evaluate User Painpoints
Identifying the challenges and frustrations that users face with food delivery or tiffin services, focusing on variety, convenience, and flexibility.
Evaluate User Painpoints
Identifying the challenges and frustrations that users face with food delivery or tiffin services, focusing on variety, convenience, and flexibility.
Optimize User Experience
Exploring how to streamline the meal selection, ordering, and delivery processes to ensure a seamless and efficient user experience.
Optimize User Experience
Exploring how to streamline the meal selection, ordering, and delivery processes to ensure a seamless and efficient user experience.
Optimize User Experience
Exploring how to streamline the meal selection, ordering, and delivery processes to ensure a seamless and efficient user experience.
Optimize User Experience
Exploring how to streamline the meal selection, ordering, and delivery processes to ensure a seamless and efficient user experience.
To keep a focused scope, we decided to target students and working professionals as our primary audience.
To keep a focused scope, we decided to target students and working professionals as our primary audience.
Research
questions
Research questions
As part of our efforts to gain deeper insights into user's challenges and needs, we conducted interviews with approximately 50 participants. Below are the key questions we asked during these interviews.
RESEARCH
RESEARH
RESEARCH
RESEARCH
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
Talking to users gave us important insights that helped shape our decisions. We made sure the platform's features, like meal customization, flexible delivery options, and easy-to-use interfaces, matched what users wanted. These insights also helped us create accurate personas that reflect our user base.
70%
70%
70%
70%
showed interest
showed interest
showed interest
Most participants were very interested in a meal service that lets them customize meals to fit their tastes and dietary needs.
52%
52%
52%
52%
flexible schedule
flexible schedule
flexible schedule
Majority people highlighted the need for flexible delivery times and the ability to customize meal schedules to fit their routines.
68%
68%
68%
68%
prioritize convenience
prioritize convenience
prioritize convenience
Participants indicated that convenience and ease of use were top priorities when choosing a meal delivery service.
Emma Bakers
Working Professional
Emma is 28 years old and works in marketing in a busy city. She has a lot of work and social activities, which makes it hard for her to find time to cook or prepare meals. Because of this, Emma often orders food for delivery. However, she feels overwhelmed by the limited choices and repeats the same meals too often.
Job Title
Marketing
Location
London
Status
Single
Age
28
"I just wish I had more options and control over when my food arrives. I’m tired of eating the same things every week."
Painpoints
1. Emma feels limited by her food choices. She often eats the same meals and has trouble finding options that match her dietary preferences and tastes.
2. She faces challenges with the strict timing of food deliveries, often missing meal windows or receiving food at inconvenient times.
Goals
1. Emma wants a meal service that lets her choose meals based on her needs and preferences. She does not want to feel restricted.
2. She wants to eat healthier. However, she has a hard time finding meals that are convenient and fit her dietary needs.
Emma Bakers
Working Professional
Emma is 28 years old and works in marketing in a busy city. She has a lot of work and social activities, which makes it hard for her to find time to cook or prepare meals. Because of this, Emma often orders food for delivery. However, she feels overwhelmed by the limited choices and repeats the same meals too often.
Job Title
Marketing
Location
London
Status
Single
Age
28
"I just wish I had more options and control over when my food arrives. I’m tired of eating the same things every week."
Painpoints
1. Emma feels limited by her food choices. She often eats the same meals and has trouble finding options that match her dietary preferences and tastes.
2. She faces challenges with the strict timing of food deliveries, often missing meal windows or receiving food at inconvenient times.
Goals
1. Emma wants a meal service that lets her choose meals based on her needs and preferences. She does not want to feel restricted.
2. She wants to eat healthier. However, she has a hard time finding meals that are convenient and fit her dietary needs.
Emma Bakers
Working Professional
Emma is 28 years old and works in marketing in a busy city. She has a lot of work and social activities, which makes it hard for her to find time to cook or prepare meals. Because of this, Emma often orders food for delivery. However, she feels overwhelmed by the limited choices and repeats the same meals too often.
Job Title
Marketing
Location
London
Status
Single
Age
28
"I just wish I had more options and control over when my food arrives. I’m tired of eating the same things every week."
Painpoints
1. Emma feels limited by her food choices. She often eats the same meals and has trouble finding options that match her dietary preferences and tastes.
2. She faces challenges with the strict timing of food deliveries, often missing meal windows or receiving food at inconvenient times.
Goals
1. Emma wants a meal service that lets her choose meals based on her needs and preferences. She does not want to feel restricted.
2. She wants to eat healthier. However, she has a hard time finding meals that are convenient and fit her dietary needs.
Emma Bakers
Working Professional
Emma is 28 years old and works in marketing in a busy city. She has a lot of work and social activities, which makes it hard for her to find time to cook or prepare meals. Because of this, Emma often orders food for delivery. However, she feels overwhelmed by the limited choices and repeats the same meals too often.
Job Title
Marketing
Location
London
Status
Single
Age
28
"I just wish I had more options and control over when my food arrives. I’m tired of eating the same things every week."
Painpoints
1. Emma feels limited by her food choices. She often eats the same meals and has trouble finding options that match her dietary preferences and tastes.
2. She faces challenges with the strict timing of food deliveries, often missing meal windows or receiving food at inconvenient times.
Goals
1. Emma wants a meal service that lets her choose meals based on her needs and preferences. She does not want to feel restricted.
2. She wants to eat healthier. However, she has a hard time finding meals that are convenient and fit her dietary needs.
Mark Wilson
Student
Mark is a 21 year old university student studying computer science. Living on a tight budget, he balances long hours of study and part-time work, leaving him little time for cooking. As a result, he often relies on takeout and fast food. While he values the convenience, Mark struggles to find affordable and healthy meal options that fit his busy lifestyle.
Job Title
Student
Location
Oxford
Status
Single
Age
21
"It’s hard to find something that’s both cheap and healthy. I just want an option that’s easy and doesn’t leave me feeling guilty after eating."
Painpoints
1. Mark finds it difficult to find affordable meal delivery options that are also healthy and fit within his student budget.
2. He often finds that the meals he orders are not always good quality. This inconsistency frustrates him, as he wants more variety and freshness in his food.
Goals
1. Mark seeks a meal delivery service that offers nutritious meals within a student-friendly budget.
2. He wants meals that are always good quality and taste great. He expects this every time he orders.
Mark Wilson
Student
Mark is a 21 year old university student studying computer science. Living on a tight budget, he balances long hours of study and part-time work, leaving him little time for cooking. As a result, he often relies on takeout and fast food. While he values the convenience, Mark struggles to find affordable and healthy meal options that fit his busy lifestyle.
Job Title
Student
Location
Oxford
Status
Single
Age
21
"It’s hard to find something that’s both cheap and healthy. I just want an option that’s easy and doesn’t leave me feeling guilty after eating."
Painpoints
1. Mark finds it difficult to find affordable meal delivery options that are also healthy and fit within his student budget.
2. He often finds that the meals he orders are not always good quality. This inconsistency frustrates him, as he wants more variety and freshness in his food.
Goals
1. Mark seeks a meal delivery service that offers nutritious meals within a student-friendly budget.
2. He wants meals that are always good quality and taste great. He expects this every time he orders.
Mark Wilson
Student
Mark is a 21 year old university student studying computer science. Living on a tight budget, he balances long hours of study and part-time work, leaving him little time for cooking. As a result, he often relies on takeout and fast food. While he values the convenience, Mark struggles to find affordable and healthy meal options that fit his busy lifestyle.
Job Title
Student
Location
Oxford
Status
Single
Age
21
"It’s hard to find something that’s both cheap and healthy. I just want an option that’s easy and doesn’t leave me feeling guilty after eating."
Painpoints
1. Mark finds it difficult to find affordable meal delivery options that are also healthy and fit within his student budget.
2. He often finds that the meals he orders are not always good quality. This inconsistency frustrates him, as he wants more variety and freshness in his food.
Goals
1. Mark seeks a meal delivery service that offers nutritious meals within a student-friendly budget.
2. He wants meals that are always good quality and taste great. He expects this every time he orders.
Mark Wilson
Student
Mark is a 21 year old university student studying computer science. Living on a tight budget, he balances long hours of study and part-time work, leaving him little time for cooking. As a result, he often relies on takeout and fast food. While he values the convenience, Mark struggles to find affordable and healthy meal options that fit his busy lifestyle.
Job Title
Student
Location
Oxford
Status
Single
Age
21
"It’s hard to find something that’s both cheap and healthy. I just want an option that’s easy and doesn’t leave me feeling guilty after eating."
Painpoints
1. Mark finds it difficult to find affordable meal delivery options that are also healthy and fit within his student budget.
2. He often finds that the meals he orders are not always good quality. This inconsistency frustrates him, as he wants more variety and freshness in his food.
Goals
1. Mark seeks a meal delivery service that offers nutritious meals within a student-friendly budget.
2. He wants meals that are always good quality and taste great. He expects this every time he orders.
Understanding
the competition
Understanding the
competition
We analyzed leading competitors that offer similar meal delivery services on a global level to understand their strengths, weaknesses to help us find ways to improve and differentiate our service.
Uber Eats
Uber Eats is a global food delivery service that lets users order meals from local restaurants for home delivery. It offers a variety of cuisines and quick delivery options.
Pros
Provides a range of food options, from fast food to fine dining, caters to different tastes.
Fast delivery times, especially in urban areas, offer convenience for on-demand meals.
The app allows users to quickly place orders and track deliveries in real time.
Cons
Delivery can be costly, especially during peak hours or in specific areas.
Food quality varies depending on the third-party restaurant.
Users can only select from the restaurant's menu, limiting dietary options.
Uber Eats
Uber Eats is a global food delivery service that lets users order meals from local restaurants for home delivery. It offers a variety of cuisines and quick delivery options.
Pros
Provides a range of food options, from fast food to fine dining, caters to different tastes.
Fast delivery times, especially in urban areas, offer convenience for on-demand meals.
The app allows users to quickly place orders and track deliveries in real time.
Cons
Delivery can be costly, especially during peak hours or in specific areas.
Food quality varies depending on the third-party restaurant.
Users can only select from the restaurant's menu, limiting dietary options.
Uber Eats
Uber Eats is a global food delivery service that lets users order meals from local restaurants for home delivery. It offers a variety of cuisines and quick delivery options.
Pros
Provides a range of food options, from fast food to fine dining, caters to different tastes.
Fast delivery times, especially in urban areas, offer convenience for on-demand meals.
The app allows users to quickly place orders and track deliveries in real time.
Cons
Delivery can be costly, especially during peak hours or in specific areas.
Food quality varies depending on the third-party restaurant.
Users can only select from the restaurant's menu, limiting dietary options.
Uber Eats
Uber Eats is a global food delivery service that lets users order meals from local restaurants for home delivery. It offers a variety of cuisines and quick delivery options.
Pros
Provides a range of food options, from fast food to fine dining, caters to different tastes.
Fast delivery times, especially in urban areas, offer convenience for on-demand meals.
The app allows users to quickly place orders and track deliveries in real time.
Cons
Delivery can be costly, especially during peak hours or in specific areas.
Food quality varies depending on the third-party restaurant.
Users can only select from the restaurant's menu, limiting dietary options.
HelloFresh
HelloFresh is a meal kit delivery service that provides pre-portioned ingredients and recipes for easy home cooking, ideal for people seeking healthy meals.
Pros
Offers a wide range of recipes each week, catering to different dietary preferences.
All ingredients come pre-measured, reducing food waste and making cooking easier.
Customers can adjust delivery frequency, skip weeks, and choose meals based on their preferences.
Cons
Unlike prepared meal services, HelloFresh requires users to cook the meals.
Shipping fees can increase the overall cost, especially for smaller orders.
Users cannot fully customize the meals to their exact preferences.
HelloFresh
HelloFresh is a meal kit delivery service that provides pre-portioned ingredients and recipes for easy home cooking, ideal for people seeking healthy meals.
Pros
Offers a wide range of recipes each week, catering to different dietary preferences.
All ingredients come pre-measured, reducing food waste and making cooking easier.
Customers can adjust delivery frequency, skip weeks, and choose meals based on their preferences.
Cons
Unlike prepared meal services, HelloFresh requires users to cook the meals.
Shipping fees can increase the overall cost, especially for smaller orders.
Users cannot fully customize the meals to their exact preferences.
HelloFresh
HelloFresh is a meal kit delivery service that provides pre-portioned ingredients and recipes for easy home cooking, ideal for people seeking healthy meals.
Pros
Offers a wide range of recipes each week, catering to different dietary preferences.
All ingredients come pre-measured, reducing food waste and making cooking easier.
Customers can adjust delivery frequency, skip weeks, and choose meals based on their preferences.
Cons
Unlike prepared meal services, HelloFresh requires users to cook the meals.
Shipping fees can increase the overall cost, especially for smaller orders.
Users cannot fully customize the meals to their exact preferences.
HelloFresh
HelloFresh is a meal kit delivery service that provides pre-portioned ingredients and recipes for easy home cooking, ideal for people seeking healthy meals.
Pros
Offers a wide range of recipes each week, catering to different dietary preferences.
All ingredients come pre-measured, reducing food waste and making cooking easier.
Customers can adjust delivery frequency, skip weeks, and choose meals based on their preferences.
Cons
Unlike prepared meal services, HelloFresh requires users to cook the meals.
Shipping fees can increase the overall cost, especially for smaller orders.
Users cannot fully customize the meals to their exact preferences.
UI Design
UI Design
Low fidelity
wireframe
Low fidelity wireframe
I created low-fidelity wireframes for YumFresh to map out key features like meal selection, customization, and delivery scheduling. These simplified layouts helped clarify the user journey and gather early feedback, allowing quick adjustments to ensure intuitive navigation before moving to detailed design stages.
Sign-up and
personalization
Sign up and personalization
In this section, users are introduced to the platform with an intuitive splash, sign-up and account creation flow. This process ensures that users can quickly set up their profiles and input essential information. The focus is on simplicity and ease to get users ready to explore the app.
Getting started with some
onboarding screens
Getting started with some
onboarding screens
The onboarding screens guide users step-by-step in setting up their meal preferences, covering key areas such as dietary restrictions, daily and weekly meal frequency, cuisine choices, and budget. By capturing these details, the app tailors a personalized meal plan that aligns with each user’s specific needs and preferences.
Users have the option to modify their preferences after they have completed the onboarding screens, allowing them the flexibility to make any changes or adjustments to their settings as needed.
Asking users about their dietary, cuisine and allergy preferences will help us tailor meal options that align with their specific needs, ensuring a safe, enjoyable, and personalized dining experience.
Users have the option to modify their preferences after they have completed the onboarding screens, allowing them the flexibility to make any changes or adjustments to their settings as needed.
Asking users about their dietary, cuisine and allergy preferences will help us tailor meal options that align with their specific needs, ensuring a safe, enjoyable, and personalized dining experience.
Users have the option to modify their preferences after they have completed the onboarding screens, allowing them the flexibility to make any changes or adjustments to their settings as needed.
Asking users about their dietary, cuisine and allergy preferences will help us tailor meal options that align with their specific needs, ensuring a safe, enjoyable, and personalized dining experience.
Home and Search
Home and Search
The Home screen serves as a hub for browsing meals, viewing discounts, and managing meal plans. Integrated with the Search screen, users can easily find restaurants, cuisines, or dishes using filters for dietary preferences, price, and meal type, streamlining the search for tailored options, enhancing convenience and the overall dining experience.
The Home screen serves as a hub for browsing meals, viewing discounts, and managing meal plans. Integrated with the Search screen, users can easily find restaurants, cuisines, or dishes using filters for dietary preferences, price, and meal type, streamlining the search for tailored options, enhancing convenience and the overall dining experience.
The Home screen serves as a hub for browsing meals, viewing discounts, and managing meal plans. Integrated with the Search screen, users can easily find restaurants, cuisines, or dishes using filters for dietary preferences, price, and meal type, streamlining the search for tailored options, enhancing convenience and the overall dining experience.
Main Features
Main Features
Central Navigation
Central Navigation
Meal Management
Meal Management
Custom Search Filters
Custom Search Filters
Tailored Recommendation
Tailored Recommendation
Meal customization
Meal customization
Meal details and customization
The Restaurant screen displays partnered restaurants, meal options, ratings, and offers, allowing users to choose meals. On the Meal Customization screen, users can personalize orders by specifying allergies, delivery preference, managing addresses, and adjusting meal portions. This feature enhances convenience and ensures a more tailored and efficient meal selection process.
The Restaurant screen displays partnered restaurants, meal options, ratings, and offers, allowing users to choose meals. On the Meal Customization screen, users can personalize orders by specifying allergies, delivery preference, managing addresses, and adjusting meal portions. This feature enhances convenience and ensures a more tailored and efficient meal selection process.
Main Features
Main Features
Restaurant Details
Restaurant Details
Meal Selection
Meal Selection
Customizable Delivery
Customizable Delivery
Personalized Meals
Personalized Meals
Meal tracking
Meal tracking
Meal tracking and editing
The meal tracking page allows users to monitor real-time delivery status and view both past, present and upcoming scheduled meal deliveries. It provides detailed updates throughout the process, giving users full visibility and control over their dining plans. This feature enhances convenience and ensures users stay informed at every step of the delivery journey.
The meal tracking page allows users to monitor real-time delivery status and view both past, present and upcoming scheduled meal deliveries. It provides detailed updates throughout the process, giving users full visibility and control over their dining plans. This feature enhances convenience and ensures users stay informed at every step of the delivery journey.
Main Features
Main Features
Real-Time Tracking
Real-Time Tracking
Delivery Updates
Delivery Updates
Meal Scheduling
Meal Scheduling
Full Delivery Visibility
Full Delivery Visibility
More sneak peak into
additional screens
More sneak peak into
additional screens
These additional screens improve the user experience by providing easy access to Profile Management, Order History, and Notifications. Though they do not focus on meal ordering, they allow users to manage their account details and stay updated. Some screens also show important business insights, such as revenue and order numbers.
Critical Reflection
Critical Reflection
Challenges faced during
the project
Challenges faced during
the project
Customization vs Simplicity
Creating an app that allows users to customize their meals flexibly was a challenge. We needed to find a balance between offering enough options and keeping the interface easy to use.
Customization vs Simplicity
Creating an app that allows users to customize their meals flexibly was a challenge. We needed to find a balance between offering enough options and keeping the interface easy to use.
Customization vs Simplicity
Creating an app that allows users to customize their meals flexibly was a challenge. We needed to find a balance between offering enough options and keeping the interface easy to use.
Customization vs Simplicity
Creating an app that allows users to customize their meals flexibly was a challenge. We needed to find a balance between offering enough options and keeping the interface easy to use.
Addressing User Needs
Designing an app for a diverse user base with varying dietary needs and delivery schedules was challenging, as it was hard to meet everyone's requirements while maintaining ease of use.
Addressing User Needs
Designing an app for a diverse user base with varying dietary needs and delivery schedules was challenging, as it was hard to meet everyone's requirements while maintaining ease of use.
Addressing User Needs
Designing an app for a diverse user base with varying dietary needs and delivery schedules was challenging, as it was hard to meet everyone's requirements while maintaining ease of use.
Addressing User Needs
Designing an app for a diverse user base with varying dietary needs and delivery schedules was challenging, as it was hard to meet everyone's requirements while maintaining ease of use.
Scope & Time Management
It was challenging to deliver wireframes and prototypes on time while focusing on the most important features. This difficulty increased due to the many functionalities we planned to include.
Scope & Time Management
It was challenging to deliver wireframes and prototypes on time while focusing on the most important features. This difficulty increased due to the many functionalities we planned to include.
Scope & Time Management
It was challenging to deliver wireframes and prototypes on time while focusing on the most important features. This difficulty increased due to the many functionalities we planned to include.
Scope & Time Management
It was challenging to deliver wireframes and prototypes on time while focusing on the most important features. This difficulty increased due to the many functionalities we planned to include.
Future work
Future work
Future developments for Yumfresh will focus on integrating personalized AI-driven meal suggestions, expanding the restaurant network, and offering more diverse delivery options. Efforts will also be made to better understand the restaurant-side experience, streamline partnerships, and reach a wider audience to enhance the overall user experience.
The future work will focus on adding personalized AI driven meal suggestions, partnering with more restaurants, and offering more delivery options. We’ll also work on understanding the restaurant side better, making partnerships easier, and reaching more people to improve the overall experience.
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